Will Price

Founder & Managing Partner - Next Frontier Capital


Will is speaking to the topic of Venture Capital and Montana’s emerging tech scene.


Will founded Next Frontier Capital to partner with mission-driven, talented entrepreneurs to build Montana technology companies of impact, utility, value. Will’s career spans venture capital investing as well as operational, transactional, and advisory roles at both public and private companies. With a Montana family history dating to the 1870s, Will is passionate about investing in the state’s promising future.

Prior to Next Frontier Capital, Will served as CEO of Flite, an advertising and analytics platform. During his six year tenure, Will built a market leading organization capable of serving and analyzing billions of ad interactions, sold enterprise customers such as Procter & Gamble, The New York Times, and LinkedIn, raised $24m from leading venture capitalists, including Sequoia Capital, General Catalyst, and strategic customers Conde Nast, Jive Software, and Publicis. Will continues to serve on the board of Flite. Previously, Will served as a Managing Director at Hummer Winblad Venture Partners, where he focused on SaaS and open source. Will helped lead investments in Mulesoft, Sonatype, SlideRocket, Flite, among others. Will joined Hummer Winblad from Pequot Capital, where he focused on software investing. Earlier in his career Will worked for Morgan Stanley in NYC, Hong Kong, and the ASEAN markets focused on the privatization of state-owned assets.

Will represents Next Frontier Capital on the board of SiteOne Therapeutics, Submittable, Phoenix Labs, and Orbital Shift.

Will graduated from Harvard College, studied Mandarin at Nanjing University, and earned his M.B.A from Northwestern University, where he graduated at the top of his class. Will writes about venture, leadership, and entrepreneurship on LinkedIn.

Will is married and the father of two active boys. In addition to Next Frontier Capital and family, Will’s passions include coaching youth sports, the outdoors, and fundraising for conservation groups. He serves on the board of the Greater Yellowstone Coalition and as an ambassador for Thrive.